Sunday, November 13, 2016
20 December 1957 - after only 11 days after Cine Boulevard was inaugurated and exactly one week after Cine Olido opened its doors for the 1st time - luxurious and huge Cine Paisandu is inaugurated with Paramount's 'War and peace' (Guerra e paz).
Yvonne De Carlo & Clark Gable in 'Band of angels' (Meu pecado foi nascer) released in 1957 in the U.S.A.
Thursday, November 10, 2016
In the space of one single week the city of Sao Paulo saw 3 major movie houses inaugurated. Cine Boulevard that was a totally refurbished Cine Paratodos that had its entrance on Rua Santa Efigenia now had its box-office on Rua Antonio de Godoy opened on Wednesday, 11 December 1957. Three days later - on Friday, 13 December 1957, brand-new Cine Olido opened its luxurious facilities to the public... and finally on the next Friday, 20 December 1957, it was Cine Paisandu that opened its doors to the public. Mind you that all 3 cinemas were all around Largo do Paisandu.
1st December 1957 - daily 'O Estado de S.Paulo' announces the opening of Cine Boulevard, a brand new cinema house in downtown São Paulo on Wednesday, 11 December 1957.
11 December 1957 - Wednesday - Cine Boulevard is inaugurated on Rua Antonio de Godoy, 83. Actually Cine Boulevard was the result of totally refurbishing Cine Paratodos that closed at the end of 1956.
16 December 1956 - by December 1956 Cine Paratodos, on Rua Santa Efigênia shut its doors to be completely refurbished. After one year it opened its doors again as Cine Boulevard having its entrance by Rua Antonio de Godoy.
1st December 1957 - on the same day, OESP announces the inauguration of Cine Olido yet another brand new movie-house in downtown Sao Paulo...
13 December 1957 - inauguration of Cine Olido on Avenida São João with 'An affair to remember' (Tarde demais para esquecer) with Cary Grant & Deborah Kerr.
20 December 1957 - inauguration of Cine Paisandú with 'War and peace'.
Monday, November 7, 2016
'Rock around the clock' (Ao balanço das horas) premiered at Cine Ipiranga on a Wednesday, 19 December 1956. Soon there were reports saying that kids who went to watch it vandalized the cinema so the police force were called in to curb the violence. Newspapers and radio stations pounced on such outrageous news and it became a hot issue during the last weeks of 1956.
Identical scenes had happened in the USA when 'Rock around the clock' was released there on 21st March 1956.
Sao Paulo's conservative mayor Janio Quadros helped putting gasoline to the fire by inciting the police to use force against juvenile 'delinquents'... so the matter would not die down and so rock'n'roll end up having a bad name even before people knew what it actually was.
police patrol cars were summoned up to maintain order at Cine Paulista on Rua Augusta.
queueing up to get into Cine Paulista to watch 'Rock around the clock' - 23rd December 1956.
kids inside Cine Paulista ready to watch 'Rock around the clock' and destroy property. Kids this old were banned from entering the cinemas after the first week of depredation.
inside Cine Paulista kids are expecting trouble from the police force - December 1956.
Cine Paulista patrons waiting for Godot...
'O Estado de S.Paulo' 5 January 1957.
'Ao balanço das horas' premiere on 19 December 1956 at Cines Ipiranga, Trianon, Esmeralda, Paulista, Arlequim, Liberdade, Sabará, Carlos Gomes, Piratininga, Riviera & Penha Palace. The newspaper ad would add to the supposed violence that was attached to rock'n'roll reminding patrons that: 'orquestras maluquíssimas executando o ritmo selvagem do rock'n'roll'.... or 'esse é o filme cuja musica alucina'... it was just like an invitation to destroy the cinemas...
27 December 1956 - 'Ao balanço das horas' (Rock around the clock) that had initially been rated 'suitable to be seen by those 14 years-old or older' had its rating changed and only adults older than 18 years would be admitted.