Friday, October 20, 2017

Walter Silva starts 'O pick up do Pica Pau'

Walter Silva started his famous 'O pick up do Pica Paulo' at Sao Paulo's Radio Record in mid-1958. He had worked as Maysa's assistant when she decided to become a professional singer after recording a 10" album for RGE in 1956. Mr Silva, who worked as a promotion man for the label was assigned to travel with bombastic Maysa to Rio de Janeiro and anywhere else in Brazil as her P.R. man. 

Walter did his job so well, he was soon invited by Paulinho Machado de Carvalho to start a radio show of his own at Radio Record, the highest rating broadcaster in São Paulo. Walter's style was fresh and original and he made the 10:00 AM slot a hit. 

Walter Silva was attracted by Radio Bandeirantes and other radio stations. Everywhere he went he would do the same sort of show... and it was always a big hit with listeners.  

Radiolandia #225, 16 August 1958.


Sunday, October 15, 2017

The day Janio Quadros' daughter married - 1960

Tutu Quadros arrives at Igreja Nossa Senhora de Fátima... like royalty. 
Radiolandia #340, 1st November 1960


Janio & Tutu on 25 March 1953, three days after he won the election. 

Friday, September 29, 2017

Helio de Alencar's 'Parada de Sucessos' 1959 - Radio Nacional paulista

'Parada de Sucessos', a programme MCed by Helio de Alencar on Radio Nacional Paulista every day from Monday through Saturday from 11:30 to 12:00 was the most popular at its time-slot.

If one happened to be walking in residential area between 11:30 and 12:00 one was bound to listen to strands of Glenn Miller's 'Saint Louis Blues March' which was the 'leit-motiv' of 'Parada de Sucessos'. Everyone and his dog listened to this radio show.

Lojas Assumpção or Radios Assumpção S.A. had been the patron of the radio show for more than 10 years.


In 1959, 'Parada de Sucessos' entered its 10th year on the air. Radio Nacional gave a bash at Cine Piratininga - one of the largest in São Paulo accommodating 5,000 happy people who congragated to see their favourite singers like Carlos Gonzaga, Agostinho dos Santos, Laila Curi, João Gilberto, Roberto Luna plus a list of comedians like Chocolate. 

Wednesday, August 16, 2017

1962

a cyclist ponder his best move out of such a confusing traffic... 

Thursday, August 10, 2017

Queen Elizabeth visits Sao Paulo - 1967

there's a dearth of Queen Elizabeth's photographs taken during her 1967 visit to São Paulo... this is the only one I could get hold of... which shows her waving to the public when visiting MASP - the Museum of Art of S.Paulo.

Wednesday, August 2, 2017

Radio Bandeirantes - March 1963

Radio Bandeirantes was the most popular radio station in São Paulo in the first half of the 1960s. Bandeirantes supremacy though was dented by Helio Ribeiro's complete make-over of Radio Tupi in late 1964. So we could safely say Bandeirantes ruled the waves for half a decade. 

Here's a whole-page advertising on 24 November 1963, Sunday at 'O Estado de S.Paulo' in which one can see what it took for Radio Bandeirantes to be the Number One station in the city. 


09:00 - Omar Cardoso - A dança das horas
09:30 - Ricardo Macedo - Discomentando 
10:00 - Fernando Solera - Pick up do Pica Pau
12:00 - Fernando Solera - Mil discos é o limit 
13:00 - Enzo de Almeida Passos - Telefone pedindo bis 
14:00 - Fausto Canova - É disco que eu gosto 
14:30 - Enzo de Almeida Passos- Atendendo o ouvinte 
15:00 - Rubens Greiffo - Qual é a música? 
16:00 - Enzo de Almeida Passos - Vitrola mágica 
17:00 - Vicente Leporace - Sem discussão 
18:00 - Sergio Galvão - Os brotos comandam 
18:30 - Fausto Canova - Sambalanço 

Radio Bandeirantes used to register their programme titles as trade-marks even when their names referred to a particular DJ as Walter Silva who had been known as Pica Pau all his life due to his sporting a big nose. Walter devised a title for his show as 'Pick up do Pica Pau' (Woodpecker's pick-up) but wasn't cunning enough to beat the radio station in its own game. When Walter Silva left the broadcaster due to a salary dispute Radio Bandeirantes kept the name of HIS show. 

The same happened to DJ Henrique Lobo who devised a name for his programme - 'É disco que eu gosto' - that was registered surreptitiously by Bandeirantes as its own trade mark. 


singer João Dias with Enzo de Almeida Passos, the man of the hour at Radio Bandeirantes.

Sunday, July 23, 2017

Theatro Paramount is refurbished in 1956


10 January 1957 - columnist Ney Machado from Rio de Janeiro's 'A Noite' tells the whole story how Sao Paulo was given a great present with the renovation of old Cine Paramount which was turned into a complete theatre now. It would re-open its doors on Friday, 18 January 1957. Impresarios Bernardo Wull Bregman (photo) and Julio Lorenzi put up the money for the renovation and managed the theatre now.