There was a time around the mid-1970s when listening to radio in Sao Paulo was not an easy task. You see, FM radio was still in its infancy and AM radio was going down the drain swiftly.
I was lost culturally! After having lived in the U.S.A. in 1971-1972-1973, I got used to listening to Top-40 New York radio stations and could not stomach listening to what Radio Excelsior and Radio Difusora played. The sound quality of the records was far below that of New York radio stations. Besides, the DJs didn't have a clue about the nature of the Anglo-American hits they played. I felt I was lost in a desert.
Around 1974, I started working as a typist at a counter in a supermarket and had the chance to listen to the radio the whole day through. I made friends with João Roberto, a young man who worked as an office-boy in the same neighbourhood who also listened to radio the whole day. It was through him that I started listening to Radio Tupi again on a regular basis.
I remember when Radio Tupi came out of the dolldrums in 1964 and went right up to Number One in the ratings guided by the wise hands of Helio Ribeiro. Even after Helio left Radio Tupi would always be amongst the 3 most popular radio stations in town.
So, when I went back to listening to Radio Tupi again in the mid-1970s I already knew some of their DJs like Barros de Alencar who had been on the air for 10 years now. As I worked from 8:00 AM to 5:30 PM I was glad when Batista Linardi took over the air-waves with 'Você fez o sucesso', his daily show from 3:00 to 4:00 pm.
June 1967 - Revista Melodias tells Batista Linardi's radio biography.
Batista Linardi worked at Radio Tupi in the late 1960s and 1970s. Circa 1974-1975 he had a daily show called 'Você fêz o sucesso' from 3:00 to 4:00 PM where he played recent goldies. There was a jingle-vignette I used to love: 'Alô, alô, você fèz o sucesso! Alô, alô, Batista Linardi, Tupi! Tupi!'.
revista Melodias 1969.
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