Tuesday, December 8, 2015

School days

a very young and spunky Eduardo Matarazzo Suplicy in the classroom...

Thursday, September 3, 2015

Rodoviaria 1970s

Rodoviaria (bus terminal) on a busy day...

Avenida Duque de Caxias in the 1950s before there was a bus terminal.

Wednesday, September 2, 2015

1970s Radio Bandeirantes & Record

1970 started with a fierce competition between  Radio Bandeirantes and Radio Record. Both radio stations advertised at Jornal da Tarde a popular evening Sao Paulo newspaper. Here are some of those ads:

Radio Bandeirantes in February 1970 

7:00 - 'Primeira Hora' com os Titulares da Notícia, direção: Alexandre Kadunk
8:00 - 'O trabuco' - Vicente Leporace
9:00 - 'Patrulha Bandeirantes' (Defendendo a cidade contra o crime)
9:30 - 'Placard Bandeirantes do Sucesso' com Fernando Solera
10:00 - 'O outro Show das 10' - Humberto Marçal
12:00 - 'Almoço à brasileira' - Moraes Sarmento

12:45 - 'O nosso correspondente' com os Titulares da Notícia
13:00 - 'Não diga não' - Miguel Vaccaro Netto
14:00 - 'As duas faces do disco' - Alfredo Borba
15:00 - 'Brasa, balança & bossa' - José Paulo de Andrade
16:00 - 'Programa da tarde' - Ferreira Martins
17:30 - 'Reporter musical' - Celso Teixeira
18:00 - 'Chega de prosa' - Gioia Junior
18:30 - 'Marcha do esporte' - Scratch do Radio
18:45 - 'O nosso correspondente' - Titulares da Notícia

Moraes Sarmento at noon; Miguel Vaccaro Netto at 1:00 PM.

Darcio Campos was 'new blood' for Radio Record... he competed for young people with José Paulo de Andrade on Radio Bandeirantes at 3:00 PM; Padre Olavo Pezzotti was the vicar in Vila Madalena where I used to live from 1960 to 1969. He had a daily show at Radio Record from 5:50 through the Hora da Ave Maria - 6:00 PM.  

Wednesday, August 26, 2015

Conjunto Nacional - Avenida Paulista

Conjunto Nacional footpath on Avenida Paulista with Cine Astor and Jardim de Inverno Fasano in the background.
1958 - the sign says that there would be the future site of the US Consulate...
Cine Astor box-office looking out to Alameda Santos.
glorious Cine Astor's interior...
Cine Paulista on Rua Augusta in 23 December 1956 when 'Ao balanço das horas' was all the rage... 

Santana 1940s

rua Alfredo Pujol in the 1940s. 

Tuesday, July 14, 2015

1966 'Help' / 'What's new pussycat?'

3 April 1966 - The Beatles finally open their second featured film 'Help' at Cine Windsor plus 11 other cinemas. 

3 April 1966 - 'O que é que há, gatinha' (What's new, pussycat?) at Cine Metropole.

25 September 1966 - At Cine Boulevard Argentine bombshell Isabel Sarli appears stark naked at 'Favela' supported by Brazilian he-man Jece Valadão. 

Wednesday, July 8, 2015

tram cars & trains in the city...

Avenida Liberdade with Rua Dr. Rodrigo Silva in the early 1960s. Santo Amaro-bound tram-car.
early evening at Avenida Sao João in 1967 when most of tram-cars lines had already been terminated.
Avenida Domingos de Moraes in the process of being gutted in 1963; Cine Cruzeiro's on the left.
Biblioteca Mario de Andrade in 1950.
the tram car standing on Rua Xavier de Toledo and Avenida São Luiz is either tram car #28 Vila Madalena or #29 Pinheiros.
same photo with a sepia colouring and a better resolution. It's either late 1940s or early 1950s judging by the car models.
corner of Rua da Consolação with Avenida São Luiz... 1954... photographed by Antonio Aguillar.
motorneiros (motormen) chat in the depot before starting work - 1960.
Miguel Domingos, motorneiro, 1936.
going all the way to Santo Amaro the farthest place a tram car could reach in the city of Sao Paulo.

some time in the mid-1960s.
Pirituba Sao Paulo Railway station in 1899. 

Tuesday, June 2, 2015

1968 - 'Roda viva'

1st September 1968 - the lull before the storm. Chico Buarque's play 'Roda Viva' was still playing at Teatro Ruth Escobar to packed house...

Monday, June 1, 2015

1967 Cine Windsor

 Carnaval 1967 

3 September 1967 -

12 November 1967 - Chico Buarque's 'Carolina' becomes a classical piece; 'Morte na Rua Simpatia' is released as a book; Brazilian rock band The Jordans meet half The Beatles in London. 

RADIO TUPI in the 1970s - Batista Linardi

There was a time around the mid-1970s when listening to radio in Sao Paulo was not an easy task. You see FM radio was still in its infancy and AM radio was going down the drain swiftly. 

I was lost culturally. After having lived in the U.S.A. in the early 70s I got used to listening to Top-40 New York radio stations and could not abide to listen to what Radio Excelsior and Radio Difusora played. The quality of the sound was well below that of New York. Besides, the DJs didn't have a clue about the nature of the Anglo-American songs they were playing. I felt I was lost in a desert.

Around 1974, I started working as a typist inside a supermarket and had the chance to listen to the radio the whole day through. I made friends with João Roberto, a young man who worked in the same neighbourhood who also listened to radio the whole day. It was through this fellow that I started listening to Radio Tupi again on a regular basis.

I remember when Radio Tupi came out of the shadows in 1964 and went right up to Number One in the ratings. Ever since Helio Ribeiro took Radio Tupi out of the dolldrums and even after he had left it ... Radio Tupi was always among the 3 most listened radio stations. 

So, when I went back to listening to Radio Tupi again in the mid-1970s I already knew some of their DJs like Barros de Alencar who had been on the air for 10 years now. As I worked from 8:00 AM to 5:30 PM I was glad when Batista Linardi entered with 'Você fez o sucesso', his daily show at 3:00 PM. 
June 1967 - Revista Melodias tells Batista Linardi's radio biography.
Batista Linardi worked at Radio Tupi in the late 1960s and 1970s. Circa 1974-1975 he had a daily show called 'Você fêz o sucesso' from 3:00 to 4:00 PM where he played recent goldies. There was a jingle-vignette I used to love: 'Alô, alô, você fèz o sucesso! Alô, alô, Batista Linardi, Tupi! Tupi!'.

revista Melodias 1969.

Saturday, May 23, 2015

FERREIRA MARTINS, Radio Piratininga PRB-6

José Ferreira Martins was born on 25 November 1945 in Rancharia-SP, 520 km away from the capital city, 57 km from Presidente Prudente-SP the region's main city and south of Parapuã-SP.

In 1958, when he was 13 years old, Ferreira was asked by a friend to go along with him to Rancharia’s Radio Difusora where he intended to take a test to become a radio announcer. His friend was turned down but Ferreira Martins was accepted and soon would work as a speaker in the early hours of the morning.

But Ferreira’s parents didn’t go for that and sent him to a boarding-school in Itapetininga-SP some 400 km east to finish his High School. In 1960, when he was 16 years old he came back to Rancharia and took up a job at the local radio station.

In 1964, when Ferreira was 18 years old, he was spotted by Orlando Duarte, a popular sportscaster who brought him to Sao Paulo where he signed by Wilson Baptista for Radio Piratininga, PRB-6.

Ferreira presented ‘Faça seu pedido’ (Make your request) from 9:00 to 10:00 AM where a secretary would take phone calls from listeners, kept them on line until such time as Ferreira Martins would come on the air and said: 'Make your request!'. The listener would say: 'I'd like to listen to 'Scrivi' with Rita Pavone' and the song was played right away. I know the whole process because I used to try and get my request every morning. It was really hard to get so lucky as to finish dialing the disc at the exact moment that the previous listener hang up. Jee, it sometimes took the whole show to get through.

'Sua carta vale musica' (your letter is worth a song) was a catch-phrase that would encourage listeners from out of town to write Radio Piratininga, Rua 24 de Maio, 208, 10o. andar -  and request a song. Ferreira would then play Roberto Carlos's 'Escreva uma carta, meu amor' and play the requested song.

Ferreira would then have his lunch and was back at the microphone of Radio Piratininga at 1:00 PM for ‘Você faz a Parada’(You make the Hit Parade); had a breather was back again at 3:00 PM for ‘Idolos da Juventude’ (Teen Idols) which made him very popular among teenagers. Ferreira was at the right place (Sao Paulo) at the right time (1964-1965) when Brazilian rock aka Jovem Guarda was becoming really a national obsession. 

He would host young hopefuls like Wanderlea, Roberto Carlos and Erasmo Carlos in his afternoon radio show, talk to them on air and play their latest releases. Soon Roberto Carlos would  become so famous he couldn't even go out on the streets without using a disguise to avert being mobbed by the crowd.

Ferreira had (and still has) one of the most beautiful male speaking voices in Brazil. But he had also a good musical taste and played his favourites Johnny Mathis, Johnny Rivers and the Mamas & the Papas on his afternoon radio show.

While still working at Radio Piratininga, Ferreira was signed by Radio Bandeirantes to emcee a 2 hour-programme on its sister broadcaster Radio America which was investing heavily on the youth-oriented market. Ferreira was part of a young troika made up of Jose Paulo de Andrade and Jorge Elau that spanned the whole afternoon from 12:00 AM to 6:00 PM. This was the time when there was a fight between the fan-clubs of the Beatles and Italian rocker Rita Pavone. There was a pitch battle between the 2 camps who sent letters to the DJs abusing each other and telling how superior one act was against the other. 

Ferreira would go on to be a TV news-reader at TV Bandeirantes later on but that is something else we’ll leave for later. 

Radio Piratininga DJ Ferreira Martins at a Revista Melodias article in which this post was based.

Ferreira Martins wearing a white cardigan at Rita Pavone's press conference on 22 June 1964 at Terrazza Martini on rua Barão de Itapetininga. Ademar Dutra (Radio Nacional) and Jose Carlos Romeu (Radio Excelsior) look on while Rita writes something leaning on journalist Moracy do Val's legs. photo: Nicanor Le Terry.

in February 1970, Ferreira Martins had been signed by Radio Bandeirantes.